Saving Lives Together - standardised packaging legislation recognised

Cancer Society Auckland Northland in conjunction with Hāpai Te Hauora came together on Friday 28 October to acknowledge the passing of the tobacco standardised plain packaging legislation in September this year.

Recognising the commitment of those involved in passing the legislation, the Associate Health Minister Peseta Sam Lotu-liga addressed the gathering and thanked everyone for their hard work and leadership in supporting the Bill through the House.

Minister Lotu-Iiga also noted that the struggle to cut smoking rates is not over and encouraged those working in the smoking cessation field to strengthen their efforts to bring the numbers down.

Research has shown that plain packaging makes tobacco less appealing, less palatable and less socially desirable. “Plain packaging plays a substantial role in reducing the number of young people who take up smoking and increasing the number of smokers who permanently quit,” commented Zoe Hawke, Hāpai Te Hauora.

“Standardised packaging is a momentous achievement for present and future New Zealanders none of which would be possible without the significant work from the tobacco control sector and other key stakeholders,” commented John Loof, CE Cancer Society Auckland Northland.

The legislation is a key milestone to reaching the government’s goal of reaching Smokefree by 2025.